Growing For Market part 3

This entry is part 3 of 10 in the series Growing for Market

We’ll talk about growing today. What do you want to grow? How much room do you have? Have you got a greenhouse or are you going to start your plants in your garage, or on top of your refrigerator ? How many market days do would you like to attend?  Do you want to start early in the season or wait until it warms up a bit? How much room do you have to spread your starts out once they are ready to be shifted up?  Do you have a place to hang baskets? Should you even grow baskets?

Lets start with something easy. One plant that is looked down upon by other vendors is the lowly Marigold. Great there is your first opportunity. Everything nowadays is about new plants. The trailing petunias and all of their counterparts, the fancy cutting grown patented  plants that you have to pay someone else to start for you. And you do have to pay them. These patented varieties are protected by the plug industry by surprise on site inspection. When you sign up with a broker you agree to not propagate  any of their plants from your own cuttings. It took me 15 years in the nursery business before the first plant inspector showed up but when they did I was clean and not growing anything except what I had bought from them. If I had they could have basically black-balled me and my nursery from ever being able to order patented plugs again.

Okay back to Marigolds. I order my seed from Park Seed Wholesale  at least a month before planting time. I start my Marigolds in  start early March. I start some plugs as early as early January. I take a 10″x20″ planting flat that usually holds the pots and line the bottom with plastic or newspaper fill it full of my good planting mix, Sunshine #4, water the flat in until its damp for the first couple of inches then spread the seed around the top of the flat. I try to cover the soil with a pretty good layer of seed, not so much that the seed is stacked up on top of the other seed but close. After I have a layer without a bunch of empty spots in it I cover the seed with a quarter inch of soil and gently water it in again. Cover the flat with plastic and put it in the hot bed that we discussed before. As soon as they sprout take the plastic off and  move them to the cool end of the bed. After two weeks you can move the flat onto a bench and watch them grow. When they are big enough to transplant I take the flat and start ripping the nicely rooted plants out of the flat and shift them up to 3 1/2″ pots. I put one per pot but you could use two. My 17″ square flats hold 25 pots so I might get 6 full flats of 3 1/2″ plants from that one open flat of starts. I sell mine at market at two for a buck. They cost me about 15 cents to produce which nets me 35 cents times 25 per flat times six flats times probably 5 crops out of the one quarter ounce of seed. I’ll let you do the math. The thing about these plants though is not the profit but the fact that everyone can relate to the Marigold., usually from their past. They also serve as great color at the front of my stall and they don’t take up a lot of room while starting, growing or selling.  Another nice thing is that folks rarely buy one plant at a time. It’s usually at least 4 or 6 and often the whole flat.

Before Planting Day

Before Planting Day

We just mentioned room to grow. How do you plan to grow. Greenhouse or some other shelter. I highly recommend a good quality greenhouse with benches for growing.  I would recommend that though as I sell what I consider to be an above average quality Greenhouse Kit. If you haven’t got one go to.stevesgreenhouses.com/and you can look at mine.Yes they are ups shippable. Some folks will start enough plugs/liners and seeds to fill up their greenhouse,don’t do that. You have to remember that  they are going to take up at least 3 times as much bench space once you shift them up into their finishes pots Four six packs of tomato starts will fill up one whole 17″x17′” flat. That is a standard sized flat. There are two the 10″x20″ ,that is the size most of your plugs will come in but I like the 17″ square because it holds 25 31/2″ pots and 16 4″ pots. This will hold true for almost anything you do from seed. I do my veggie starts in 4″ pots. That way I can take a half  of a flat of several different varieties of veggies and not have a whole flat of just acorn squash.

After Planting,full house

If you are going to sell the fancy cutting grown plants,I sell thousands of them, plan your space ahead. Do you have room to plant them all in 3 1/2″ pots 25 to a flat or should you plant some or most of them right into your 12″ basket? I prefer to get their root system up to a better size than the plug by putting them in 3 1/2″ then shifting them to the baskets about two months before I plan on selling them. That gives you a chance to pinch them once or twice in the pot and still have time to pinch once in the basket. By the way with the new trailing plants pinch them until they scream. The more you pinch the bushier they get, but you do have to stop pinching things like the wave petunias a month before you plan on selling them. Although the newest calibrachoa/ mini trailing petunias are better at branching and don’t need quite as much pinching. Nothing is more frustrating than moving a flat of plants  just so you can put another flat in it’s place. Now you have to find a place for the flat you just moved. Have enough space. Buy a bigger/another greenhouse. yay

This is getting long more on plants tomorrow. I’m just going with what I know. I plan on covering most of the plants I do each year.

 

 

Growing For Market part1…. Repost

This entry is part 1 of 10 in the series Growing for Market

This is a repost from my grow for market series. Please click on the older posts at the bottom of the pages to get back to this whole series. Thanks

Trailing Begonia

One of the best feelings for me throughout my nursery career has been a combination of joy, pride and accomplishment derived from giving or selling something that you produced from a seed to the finished product. to someone else. It’s like giving a part of yourself to the eventual customer, and if they want to pay you for it, so much the better.  These are some of the things you will feel if you start growing for market. Also tired, pissed off, cheated and lied to. But the good outweighs the bad by a long shot.

Growing for market can be something you do on a part time basis, like growing some extra tomato starts and a few zucchini seedlings. You take whatever you have that you think will sell to the market on Saturday morning then count your cash at the end of the day. Then there are folks out there that have farms that grow acres of berries or melons that count on the market for a good part of their living. I figure most people that will read this blog are going to fall into the middle of this range. I will use myself as an example. I grow some baskets some bedding plants a few veggie starts and some oddball stuff for my markets. I have a pretty good following, not because I have the best stuff at the market but I think because folks just get to like you. That’s important at any market. Your reputation becomes known to the customers and to the other vendors. I would expect my reputation is, he grows some okay stuff some good stuff and some crap. And he only comes for three months of the season.  So, some good some bad. That’s my rep and that’s what I have to work with. I created it so I will live with it.

 

 

If you think that marketing is in your future then it’s time to start your research. Have you ever been to a Farmers Market? Do you know someone who has? Have you got the time to grow for the market, or bake or cook or whatever it is you would like to sell. If you are going to grow, do you have the facility to grow in? Have you grown before? Do you like dealing with the public?

I think the best way to start is start going to some markets. Walk the aisles see what people are selling. See where the lines are. See how the stalls are set up. Get a feel for some of the successful vendors. You will know them by the lines at their stall. Watch how they interact with each customer.  Note if they have a smile on their faces. Watch how easily the transition from one customer to the next. As you get comfortable with them go up and ask them about marketing. Almost any vendor is happy to see new vendors coming into the market. There is kind of a circle in markets. The more vendors you have the more customers you will have. While that may cut into a vendors action a bit it also presents more customers to sell to. What came first the market or the customer? This is not a trick question. The more the merrier in both vendors and customers.

What should I sell? How much? At what price?  What do you do well? Do you bake a mean apple turnover? If you do you are set as baked goods seems to me to be one of those things that always creates a line up at their stall. Add some coffee and pop on ice and you are set. Are you good at woodworking, and does you market allow things that are hand made? I you are and they do then start making trellises and tomato cages. Don’t quit your day job though. I see some really nice stuff at the markets that I do that just plain doesn’t sell. The vendors are very personable but selling their goods is really tough. Keep that in mind but don’t let that burst your bubble. How about starting a few tomato plants and setting them into your wood planters. Not planted in them just sitting in them. Then know something about that type of tomato. For me it seems that the more I can tell the customer about that plant the better chance they will but it. I know common sense stuff.

I’m going to assume based on the fact that you are visiting my website or blog that you want to grow plants to sell at market. Great now what? Remember when you were scouting that market? What was selling. There really isn’t that much different that you can dream up that someone else isn’t already doing. However you may be able to present the same product in a different way. I don’t try to compete with half of the other vendors at our markets by selling 4″ tomato starts. I sell only gallon tomatoes. I don’t get the highest price at the market but I do sell all of my gallon tomatoes.

Everyone wants to know what sells. Everything, now, what can you grow? There are the easy things like marigolds  and the hard things like begonias. Start with the easy and work your way up. One of the things you will find if you decide to grow flowers is that there are tons of companies out there that grow the starts for almost anything you can think of. You can buy as little as 4 flats of 50 liners/plugs from a grower and have them shipped to your door for less than $125. These are patented plugs that are ready to shift into a 4″ pot or 3 or 4 to a 12″ basket. All you need is a place to grow them on after planting them. You may want to grow stuff from seed. Same thing have you, can you and have you got the room. I have found that growing plants from cuttings pays very well. We’ll look at some plants and plant ideas tomorrow. If you have questions feel free to put them in the comment section. I’ll get back to you soon.going to market